You’ve probably heard that your website’s SEO is important, but what does that actually mean? On-page SEO is the practice of optimizing your website’s content and structure to rank higher in search engine results pages (SERPs). By following a few simple best practices, you can improve your site’s visibility and attract more visitors. In this post, we’ll cover the basics of on-page SEO and share some tips for getting started. Keep reading to learn more!
Start with a keyword research
One of the most important aspects of on-page SEO is keyword research. You need to identify which keywords your clients’ potential customers are searching for, and then make sure those keywords are incorporated into your clients’ website content. There are a number of different tools you can use for keyword research, including Google AdWords Keyword Planner.
Optimize your title tags and meta descriptions
Another important element of on-page SEO is optimizing your title tags and meta descriptions. Your title tags should include the relevant keyword for the page, and your meta descriptions should give potential customers a brief overview of what the page is about.
Use keywords throughout your content
In addition to including keywords in your title tags and meta descriptions, you should also use them throughout your content. However, you need to be careful not to overuse keywords, or you could be penalized by search engines. A good rule of thumb is to use a keyword a few times for every 100 words of content.
Add images and videos for extra SEO value
In addition to text, you can also add images and videos to your website to help with your SEO efforts. Be sure to include keywords in the file names and alternate text for your images, and consider transcribing your videos so that search engines can index the audio content as well.
Make use of external links
External links can also be helpful for SEO. When you link to other websites, it helps show search engines that your website is a trusted source of information. Just be sure to link to high-quality websites, and avoid linking to spammy or low-quality websites.
Check your website speed and optimize it where necessary
The speed of your website is also important for SEO. If your website is slow, it will negatively impact your search engine rankings. You can check your website speed with tools like Google PageSpeed Insights and Pingdom. If you find that your website is slow, there are a number of things you can do to speed it up, including optimizing your images and using a content delivery network.
These are just a few basic tips to help you get started with SEO. There is no one-size-fits-all solution, so make sure to experiment and find what works best for you and your audience. Remember that SEO is an ongoing process, so don’t be discouraged if you don’t see results overnight. With a little effort and patience, you can start seeing improvements in your website traffic and organic search results. Are there any specific areas that you need help with? Leave a comment below and we can help you out.