Choosing the perfect anchor text requires precision and practice. Let us take a look at how you can choose the right anchor text for your search results.
During the earlier days of SEO embedment, marketing representatives were doing everything in their power to increase the ranks of their website. They range from keyword stuffing to generating spammy backlinks continuously. However, those practices worked effortlessly beforehand, but, not in the contemporary era. Today, we have to deal with an improved and sophisticated algorithm that shuts down those websites who overuse different and faulty SEO practices.
Similarly, the way you optimize your anchor text will determine its impact on your overall SEO strategy. In this blog, we will discuss the most suitable anchor text for enhancing the SEO-based implications on your website.
(Source: Gotch SEO)
What is Anchor Text?
Anchor text is the clickable text that are present in the form of hyperlinks. These hyperlinks backtrack to the source link of the extracted information. An SEO-friendly anchor text will be highly relevant to the target page. Anchor text can be beneficial for both search engines and the users to further elaborate the contextual information from the link’s original destination.
Selecting the Right Anchor Text
An area of extreme precision is to select the right anchor text for your content. Relevancy is vital if you are choosing a backlink. However, there are other factors which you must keep in mind as well. Below, we will discuss the critical elements for selecting the best SEO-friendly Anchor Text.
The Branded Approach
Building backlinks from a branded domain can add flair to your content and even increase its worth. In other words, your content should consist of anchor text from various renowned brands at least 70 to 80% of the time. In addition to that, these anchor text are your safest bet. Google takes renowned brands very seriously, so you can rank better by building quality backlinks to these brands.
Partial-Match Anchor Text
An anchor text consists of the combination of your major keywords. With the help of a classy partial-match anchor texts in your content, you don’t just add innovation to your content but also add much-needed credibility to it.
Relevant Anchor Text
Google is smart – it checks the relevancy of your anchor texts with the subject of your content. In other words, if you search for “Best coffee shops in Houston”, the anchor text should be relevant enough to link back to a coffee shop rather than a pet store. Search engines, especially Google check anchor variations being used as linkback to the original.
When you select an appropriate anchor text, your content will rank higher on the search engine results. Not to mention that anchor text is just one part of the complex SEO-based strategies that analysts need to incorporate, but it’s an important one.
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