If you’re working with an SEO agency there’s a good chance you’ve run into one of these common problems. No matter what your business is, making sure your website is search engine friendly is crucial for success. Luckily, these problems are easily fixable – but you first need to be aware of them! Check out the list below to see if your RP agency is causing any of these issues.
1. Conflicting Advice
With so many “experts” out there, it’s no wonder that agencies often find themselves receiving conflicting advice. It can be tough to know who to trust and what to implement, especially when everyone seems to have a different opinion.
SEO agency might provide a wide range of different SEO services but each one usually specializes in a specific area such as web developer who might suggest backend improvements to your website to speed it up, while another agency might tell you to increase your blog content and amount of articles. These are both valid ways to better your SEO. Google likes a fast website load time aswell as more and higher quality articles that could drive clicks but it does not mean these are the only angles of attack when it comes to doing better with your SEO.
2. Lack of transparency
There is a lot of secrecy surrounding SEO. Agencies often don’t know what their clients are really paying for, and clients often don’t know what they’re getting in return. This lack of transparency can lead to mistrust and frustration on both sides.
In the wild there are quite a few agencies that charge large amounts of money for SEO of your websites. Usually it isn’t clear exactly where your money is going, is it towards getting higher rankings keywords? PPC (pay-per-click) ads? Thats why it is always important to do your research on any company you purchase from to make sure they are legit and you are actually getting what you paid for. Good agencies will be transparent about where exactly your money is going to, so do not be fooled.
3. Rapid Change
The SEO landscape is constantly changing. What worked yesterday might not work today, and what works today might not work tomorrow. This can be frustrating for both agencies and clients, who often feel like they’re playing a never-ending game of catch-up.
SEO is all about googles search engine which is being constantly tweaked and they are notorious for being vague about the core updates that can have huge effects in SEO strategies. This is why there is no exact way to increase a websites SEO and only best praticies based on previous known information.
It can be difficult to know which marketing advice to trust, and even more difficult when that advice is conflicting. Unfortunately, in the digital age of information overload, a lack of transparency from marketers has led to an increase in rapid change as different strategies become popularized. As a business owner or marketer, it’s important to remember that not all change is good change – take the time to evaluate your options and make decisions based on data rather than opinion. When you do this, you can minimize the risk of being swayed by passing trends and focus on long-term success for your brand. What have been your experiences with following or ignoring marketing advice? Comment down below.